Bruce Horowitz

Bruce Horowitz

Key Details

Bruce Horowitz
Paz Horowitz Robalino Garcés

  • Patent
  • Trademark


Notable cases that Bruce Horowitz and his team have handled include the first sound mark registration in South America (‘Intel’ sound mark); the first registration of an Ecuadorian denomination of origin (‘Montecristi’, for Panama hats); and the denial of the ‘Gandhi Rice’ mark, based on Ecuador’s first recognition that an individual citizen of a foreign country had standing to protect a national symbol (Gandhi) of his own country (India). Throughout the 29 years that Horowitz has been serving IP clients, he has also provided anti-corruption analysis, advice and training to IP and other corporate clients, as well as NGOs and community groups.