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Bruce Horowitz

Bruce Horowitz

Key Details

Bruce Horowitz
Paz Horowitz Robalino Garcés


Notable cases that Bruce Horowitz and his team have handled include the first sound mark registration in South America (‘Intel’ sound mark); the first registration of an Ecuadorian denomination of origin (‘Montecristi’, for Panama hats); and the denial of the ‘Gandhi Rice’ mark, based on Ecuador’s first recognition that an individual citizen of a foreign country had standing to protect a national symbol (Gandhi) of his own country (India). Throughout the 29 years that Horowitz has been serving IP clients, he has also provided anti-corruption analysis, advice and training to IP and other corporate clients, as well as NGOs and community groups.