Brand value: What is a brand worth?
Intangible assets can be a company’s most valuable resource, but many businesses struggle to establish their brand’s true value, as WIPR’s Sarah Morgan discovers.
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Honda stops car-repair company’s trademark at UKIPO
16-08-2019
Honda has been successful in its bid to stop a car-repair company from registering a trademark which it said would confuse consumers into believing the companies were in partnership.
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