Co-Head of IP
Annie Tsoi has been a partner at Deacons since 2001. She is the co-head of the intellectual property department and head of China IP, managing the IP teams in the Hong Kong, Beijing and Shanghai offices. She has advised many major Hong Kong-based and international clients on strategic issues in China relating to the protection, enforcement and commercial exploitation of IP rights, in particular, on the unique challenges arising from conducting business in China. She is experienced in a wide range of industries including luxury goods, cosmetic, food and beverage, hotels and entertainment.