Bird & Bird
As an associate within Bird & Bird’s UK brand management team, Adeena Wells advises on the various stages within the lifecycle of a brand. Wells manages the international trademark portfolio of a global jewellery company, and works in a team managing Monster Energy’s trademark work across Europe. She also deals with UK and EU opposition proceedings and runs settlement negotiations for one of the UK’s largest media and editorial companies. Wells co-chairs the firm’s Embrace network, which promotes and celebrates racial and cultural diversity at the firm through events, mentorship programmes and partnerships with organisations in the local community. As part of her work at Embrace, Wells has presented a podcast with the first black female deputy vice president of the Law Society of England and Wales. She is currently studying for a postgraduate diploma in IP at the University of Oxford, and is a member of CITMA.