Jenny Pienaar

Jenny Pienaar is a partner and trademark attorney. Her areas of practice include trademark litigation, including oppositions to the registration of trademarks in South Africa and throughout Africa; domain name registration and securing domains from unlawful proprietors; and litigation relating to copyright, passing-off, unlawful competition, company name objections and related issues. Her expertise also incorporates advertising law and regulatory compliance issues.

Jenny litigates to protect local and foreign clients’ trademarks globally and not only in South Africa. The firm’s network of agents in Africa are well placed to assist her and her clients in all aspects of trademark and copyright enforcement throughout the continent. By virtue of the nature of her clients’ trade interests, she has expanded her area of practice to include all aspects of advertising and industry regulatory compliance.

She has contributed towards numerous international publications, most recently to include the South African chapters of World Trade Mark Review: Pharmaceutical Trademarks 2014/2015; the Global Advertising Lawyers Alliance’s books, Advertising Law: A Global Legal Perspective (2015), and Social Media in Advertising: A Global Perspective (2018); and Practical Law’s Life Sciences Multi-Jurisdictional Guide (2014 and 2015, 2016 – 2018, and Life Sciences Global Guide (2018 -2019; 2020 Updates).