WATCH: Fraud, domain integrity & AI: the growing brand protection challenges in the digital world

Katie Ruhe, Senior Director of Sales at GoDaddy Corporate Domains, moderates a discussion with Sara Suleiman, trademark and marketing in-house counsel at HP Inc; Shyla Jones-Ali, Director, Legal Counsel for Advertising, Marketing and Brand Protection at Schwab; and Sanjiv Sarwate, Senior Legal Director for Trademarks and Copyrights at Dell.The panel assesses the significant increase in online trade mark infringement over the past 24 months, considering how digital platforms have amplified both the volume and visibility of infringing activity. They examine the growing use of AI by fraudsters and the resulting impact on brand protection strategies, including the need for more adaptive and technology-driven responses.The discussion also addresses developments in domain name enforcement, including current challenges affecting domain integrity and the effectiveness of takedown strategies. The session further considers the implications of the next round of new gTLDs, including both dotBrand and generic domains, and how these developments may shape domain strategy, risk assessment and defensive planning.