Walt Disney, Hasbro and Premier League face ‘season of fakes’ as brand revenues take a hit

As the Premier League season kicks off, football shirts enter peak counterfeit season. With licensed consumer product sales topping $338 billion in 2025, major brand owners face an increasingly sophisticated trade in fakes taking a toll on business performance.

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Walt Disney, Hasbro and Premier League face ‘season of fakes’ as brand revenues take a hit

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