Europe

AI is powering a new wave of online abuse—and brands must adapt
21 January 2026   AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.

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AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
Traceability and transparency of training practices, and the value of bespoke tools, are among the key AI trends that will be shaped by legal and regulatory developments in 2026, write experts from Rouse.
Article 83 of the European Patent Convention is the 'quiet clause' that can invalidate a patent for insufficient disclosure. Susana Rodrigues of Inventa examines four EPO appeals to show how "enablement" fails and provides a practical checklist to ensure your patent teaches the 'how,' not just the 'what.'
From determining who will own newly developed IP, to confidentiality and regulatory issues, Ana Neves of Inventa discusses what to consider when establishing partnerships.
CK v Dun & Bradstreet Austria shows why laws and practices that treat trade secrets as an automatic shield against a key GDPR provision are due for revision, writes Diogo Antunes of Inventa.
In most cases, the General Court is the final level of appeal for EU trademark disputes. Olivier Lombardo of Dennemeyer & Associates analyses five of the most compelling decisions from this year so far.
Cases involving fashion brands and copyright protection are worth noting as part of a multi-layered IP strategy, explains Rosie Burbidge of Howard Kennedy.
When a rightful claim to a patent is jeopardised, Article 61 EPC equips inventors with the tools to reclaim ownership of the application, says Vitor Sérgio Moreira of Inventa .
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6 March 2026   With IWD approaching, WIPR urges practitioners to submit nominations for its Influential Women in IP list, recognising outstanding female leaders across the profession.
6 March 2026   Iceland Foods ends trademark battle with the country of Iceland after repeated losses, highlighting the limits of registering geographic names as exclusive brands.
5 March 2026   The US audio and video tech manufacturer steps into the huge cross-border dispute between InterDigital and Dolby’s customers, including Disney, Amazon and Hisense.
3 March 2026   With an increase in ‘hallucinated’ case law cited as evidence in courts globally, what can legal practitioners—as well as providers of AI tools and platforms—do to help safeguard against this? Sarah Speight finds out.
2 March 2026   Some of the UK’s biggest news brands have joined forces in a new coalition aimed at protecting journalism IP by establishing licensing frameworks for AI developers.
18 February 2026   Fresh from representing Dairy UK in its trademark victory against oat drink brand Oatly, DWF’s Asima Rana tells Muireann Bolger why this ‘polarising’ case brings clarity, not confusion, for brands.
18 February 2026   A lawyer with three decades of experience across energy, technology, life sciences, sports and media has joined the firm's Global Regulatory & IP practice in Milan.
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