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AI is powering a new wave of online abuse—and brands must adapt
AI is powering a new wave of online abuse—and brands must adapt
21 January 2026   AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
Australia: Beware the shifting sands of term extensions
12 May 2023
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AI is powering a new wave of online abuse—and brands must adapt
AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
Australia: Beware the shifting sands of term extensions
Recent Australian decisions have resulted in both new opportunities to challenge patent term extensions in Australia and new patent prosecution practices to shield against them. We summarise here what is known about PTE, and the areas that are ripe for further challenge.
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‘It hurts’: Australia reels after ‘Uggs’ forced to rename abroad
17 January 2025   The famous Aussie export has become ‘Since 1974’ outside the countries where it was born after losing out to US footwear giant Deckers, finds Muireann Bolger.
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