Likenesses of actors Tom Cruise (left) and Brad Pitt were used in an AI-generated video, but a new agreement seeks to avoid this type of infringement
Fred Duval / Shutterstock.com
18 August 2026NewsAISarah Speight
Hollywood studios group signs AI deal with ByteDance
The Motion Picture Association has reached a first-of-its-kind deal with the Chinese tech company to protect the global creative industry from generative AI video and image models.
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
29 April 2026 Ex-Disney counsel Thomas Limouzin-Lamothe tells Sarah Speight how he is combating global piracy in his new role with a major membership body for Hollywood studios, broadcasters and streaming platforms.
20 April 2026 From reputational attacks to financial fraud, deepfakes are challenging the risk framework for brands and testing the limits of existing legal protections.
26 February 2026 The seasoned litigator will lead the MPA’s content protection strategy, defending members such as Netflix, Paramount Pictures and Warner Bros Discovery.