Ice cream brand that copied packaging files for bankruptcy

A low-sugar ice cream brand’s rapid rise is derailed by a $23.8m damages verdict won by rival Van Leeuwen over its distinctive packaging.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com

More on this story

Trademarks

Colour as a trademark: Lessons from Mondelēz

8 May 2026 At INTA’s Annual Meeting in London, counsel from the parent company of Cadbury and Milka shared why colour marks remain among the most commercially valuable, and legally complex, forms of IP protection.

Trademarks

Biscoff maker's EU red and white colour mark crumbles

28 March 2025 Belgian food giant fails to secure trademark protection for its packaging design | EU court rules colour combination lacks the uniqueness to set apart its baked goods and confectionery.

Trademarks

Unilever faces claims of ‘covert’ TM transfer

3 October 2022 Ben & Jerry’s announced that it would stop selling its products in the West Bank | Unilever trying to sell business to Israeli licensee.

Editor's picks

Trademarks

Where have all the trademarks gone?: How word scarcity is a growing headache for brands

11 September 2026

Editor's picks

Trademarks

Where have all the trademarks gone?: How word scarcity is a growing headache for brands

11 September 2026 As registers become increasingly crowded, finding a distinctive name that can be protected is becoming a challenge for global brands. IP counsel, brand teams and academics agree that new strategies are needed—from coined names to non-verbal marks—as AI and expanding portfolios put further pressure on a shrinking pool of commercially valuable trademarks.

Patents

Belgium arrest over semiconductor espionage claims raises stakes over key tech

9 September 2026

More papers target AI as tech, politics, and publishers draw battle lines

7 September 2026

Trademarks

India clears way to grapple with long-pending trademark cases

7 September 2026

Patents

Clarivate’s IP president: ‘We have a head start in creating AI agents’

4 September 2026

Patents