SkyKicked: How a bad faith ruling put the boot into big brands
Brand owners may need to trim broad specifications or face the threat of SkyKick-style challenges, but there are upsides for smaller brands and start-ups, say shocked TM experts.
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13 November 2024 UK’s highest court criticises Court of Appeal for reversing ‘bad faith’ judgment against media conglomerate | Ruling marks “sea change” for brand owners now forced to “radically rethink” filing strategies.
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