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19 June 2026NewsTrademarksMuireann Bolger

Ugg owner v Quince: 5 takeaways for brands battling dupes

In one of the first major US dupe cases to reach trial, a jury favoured the defendant, exposing the limits of anti-copycat IP claims. WIPR explores how to avoid following in the footsteps of a pivotal test case.

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12 June 2026   A US ‘dupe’ product dispute over Uggs could determine whether design patents offer brands an effective tool against lookalike products when trade dress claims fall short.
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