L-R: Pascal Böhner, Hens de Koning-Ghijsen, Björn Norberg, Alicia Martin, Alberto Camusso

22 September 2025NewsTrademarksMuireann Bolger

‘You can’t sue everyone’: Heineken, H&M, Tommy Hilfiger on when to fight

In-house lawyers from some of the world’s leading brands reveal when they take action or fold, and what they want external counsel to know. Muireann Bolger reports from Marques 2025.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

LVMH counsel: ‘Chanel v WGACA is a very good decision for brand owners’

19 September 2025 Luxury brands face threats from superfakes, resale platforms, and upcycled goods but as LVMH’s Leo Longauer explains, recent court triumphs signal a tougher stance on enforcement. Muireann Bolger reports.

Trademarks

Thatchers, Skykick and dupes: What’s on a fashion IP influencer’s radar?

30 April 2025 WIPR influential Woman in IP Eleonora Rosati offers a front-row seat to the key challenges facing the fashion industry—from copyright protection to AI-driven creations.

Trademarks

‘It’s hard to find the perfect counsel’: H&M head of IP Björn Norberg

2 October 2024 IP underpins the multinational fashion company’s business strategy, but finding lawyers to match its ambitions is a struggle, discovers Muireann Bolger.

Ropes & Gray loses 21-attorney group to join rival on growth spree

LVMH counsel: ‘Chanel v WGACA is a very good decision for brand owners’

‘Whose trademark law is AI based on exactly?’: Key questions from Marques

AIPPI: Influencers fuel imitation while brands face-off against dupes

For F***’s sake: Why everyone needs clarity over F-word trademark refusal

WilmerHale hires litigation and tech expert in California

Trade secrets go global: How brand owners face a high-stakes battlefront

AI and the illusion of accuracy: 3 things lawyers need to know

‘You can’t sue everyone’: Heineken, H&M, Tommy Hilfiger on when to fight

More on this story

Editor's picks

Editor's picks

More articles