Leo Longauer, director of brand protection at French luxury conglomerate LVMH, speaking at Marques

19 September 2025NewsAIMuireann Bolger

LVMH counsel: ‘Chanel v WGACA is a very good decision for brand owners’

Luxury brands face threats from superfakes, resale platforms, and upcycled goods but as LVMH’s Leo Longauer explains, recent court triumphs signal a tougher stance on enforcement. Muireann Bolger reports.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Protecting luxury brands in Africa

31 January 2025 The continent has emerged as a key focus for high-end brands but safeguarding this valuable fashion IP in this market requires robust strategies, explains Sofia Araújo of Inventa.

Trademarks

Smart clothes: Fashion’s forward-looking lawyers

4 March 2024 As fashion brands explore blockchain, AI tools, and NFTs, it is tech-savvy lawyers who steer them in the right direction. Muireann Bolger speaks to counsel working the seam of apparel and tech.

Trademarks

Resale of the century: why luxury brands are watching Chanel vs WGACA

22 January 2024 A trial involving Chanel highlights the application of the ‘nominative fair use’ doctrine, a key defence in the realm of second hand reselling, says Zach Briers of Munger, Tolles & Olson.

‘Whose trademark law is AI based on exactly?’: Key questions from Marques

Hollywood studios join forces to sue Chinese AI startup’s content generator

AIPPI: Influencers fuel imitation while brands face-off against dupes

Google scores win in copyright battle but faces fresh suit

Trade secrets go global: How brand owners face a high-stakes battlefront

AI and the illusion of accuracy: 3 things lawyers need to know

Finnegan’s new AI practice is a project in ‘interdisciplinary’ expertise

‘We must act quickly’: AIPPI’s president on AI’s impact

LVMH counsel: ‘Chanel v WGACA is a very good decision for brand owners’

More on this story

Editor's picks

Editor's picks

More articles