Dupe culture is booming, but can trademark law keep pace?

Dupe culture is no longer on the fringes. FIFA’s senior counsel joins Alo’s in-house counsel and other brand protection experts to explore how rights owners can tackle the trend.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Beyond logos: Brands face new challenges with non-traditional TMs

5 May 2026 Non-traditional marks are booming, but proving and protecting them remains complex, with businesses working around patchwork rules and emerging AI tools.

Trademarks

AI washing and dark patterns: A new minefield for brands

3 May 2026 As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks.

Trademarks

AIPPI: Influencers fuel imitation while brands face-off against dupes

17 September 2025 As social media influencers turn budget-friendly alternatives into viral must-haves, luxury brands are grappling with protecting exclusivity, Marisa Woutersen reports from AIPPI.

Colour as a trademark: Lessons from Mondelēz

Nigeria’s National IP Policy 2025: An analysis of key provisions

Siren call: Starbucks’ IP chief on safeguarding a global brand

INTA 2026

WATCH: Constantin Eikel, partner at Bird & Bird

Five generations at work: How teams are bridging the gap

WATCH: Toni Nijm, chief product officer at Anaqua

Secrets of success: In-house with Orange’s VP and head of licensing

Dupe culture is booming, but can trademark law keep pace?

More on this story

Editor's picks

Editor's picks

More articles