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7 August 2026NewsTrademarksMuireann Bolger

Jack Daniel’s loses latest round in ‘Bad Spaniels’ trademark saga

A US appeals court has ruled that the drinks brand failed to prove that a parody dog toy damaged its reputation, raising the evidential bar for brand owners bringing trademark tarnishment claims.

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More on this story

Trademarks
7 February 2025   The latest ruling in ‘Bad Spaniels’ finds the whiskey brand’s marks were diluted—but not infringed by a dog toy parody, explain Brian Brokate and Jacqueline Alcantara of Gibney, Anthony & Flaherty.
Trademarks
23 June 2023   The landmark Jack Daniel’s case involving a dog toy leaves questions over the Rogers test and could see a shift in infringement standards, says Mark Stallion of Greensfelder.
Trademarks
9 June 2023   The Bad Spaniels case pitted the might of America Inc against a core principle of the US Constitution. Now that the country’s highest court has weighed in, what does this mean for brands?