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12 June 2026NewsPatentsMuireann Bolger

Can design patents stop dupes? Ugg owner takes test to trial

A US ‘dupe’ product dispute over Uggs could determine whether design patents offer brands an effective tool against lookalike products when trade dress claims fall short.

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More on this story

Trademarks
17 January 2025   The famous Aussie export has become ‘Since 1974’ outside the countries where it was born after losing out to US footwear giant Deckers, finds Muireann Bolger.
Trademarks
8 December 2021   The US Supreme Court has rejected a bid by a small Australian shoewear company for a review of a ruling favouring US retailer Deckers in a trademark dispute over the ‘Ugg’ mark.
Trademarks
28 September 2017   A New York-based man has pleaded guilty to planning to distribute more than $2.5 million of fake UGG boots.