Fred Duval / Shutterstock.com
14 September 2026NewsTrademarksLiz Hockley

Samsung labels Dua Lipa’s $15m TM claim over TV boxes ‘legally defective’

South Korean tech company Samsung has launched a multi-pronged bid to dismiss Dua Lipa’s $15 million trademark and publicity rights lawsuit over TV packaging, raising issues of cross-border image rights and false endorsement claims. The company said its use of the singer’s image “does not plausibly suggest” consumers would think she was promoting the product.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Week Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com


More on this story

Trademarks
11 May 2026   Singer claims the tech giant infringed her trademark, copyright and personal identity rights through the unauthorised use of a photo on product packaging.
AI
29 April 2026   As deepfakes blur the line between reality and replica, celebrities are turning to trademark law to protect their personas. Is it time to upgrade personality rights?
Trademarks
19 January 2026   As AI makes celebrity imitation effortless, Hollywood star Matthew McConaughey’s decision to trademark a catchphrase is a creative, if untested, move.