Denis Makarenko / Shutterstock.com
19 January 2026NewsTrademarksMuireann Bolger

‘Alright, alright, alright’: Will Hollywood’s A-list follow McConaughey’s TM lead?

As AI makes celebrity imitation effortless, Hollywood star Matthew McConaughey’s decision to trademark a catchphrase is a creative, if untested, move.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Artificial Intelligence
15 August 2024   SAG-AFTRA and Narrativ reach new agreement allowing actors to manage and set their own rates for the use of their voices in AI-generated content | Deal addresses actors' concerns about unauthorised voice replication.
Artificial Intelligence
29 May 2024   MPs representing the music industry are lobbying the government for a 'personality right' to protect from AI deepfakes and false endorsements, and all creative artists would benefit, argue Andrew Wilson-Bushell and Catherine Clover of Simkins.
Artificial Intelligence
24 May 2024   The actress’ anger reflects deep concern over AI’s ability to replicate actors' likeness, and the need for clarity over legal protections, reports Marisa Woutersen.