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29 April 2026NewsAIMuireann Bolger

Taylor Swift turns to trademarks over ‘blank space’ in AI law

As deepfakes blur the line between reality and replica, celebrities are turning to trademark law to protect their personas. Is it time to upgrade personality rights?

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More on this story

In-House
20 April 2026   From reputational attacks to financial fraud, deepfakes are challenging the risk framework for brands and testing the limits of existing legal protections.
Trademarks
19 January 2026   As AI makes celebrity imitation effortless, Hollywood star Matthew McConaughey’s decision to trademark a catchphrase is a creative, if untested, move.
Copyright
1 September 2025   As the nation prepares for its EU Council presidency, Denmark’s proposed new deepfake law to protect people’s face, likeness and voice may influence future European AI policies, write Nick Redfearn of Rouse, and Monika Colak of aera IP.