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28 October 2026NewsTrademarksMuireann Bolger

EU counterfeit seizures hit all-time high of 196 million

Recorded detentions surged by 67% year on year, with Italy dominating operations in the EU internal market and Romania leading at the bloc’s external borders.

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More on this story

In-House
15 October 2026   After moving to wellness brand Alo Yoga, Leo Longauer reflects on the challenges posed by dupes, counterfeits and AI enforcement tools, ahead of becoming president of Marques in March 2027.
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5 October 2026   Tapio Blanc, chief trademark officer at Roche, explains why fighting fakes can be a matter of life and death, and how AI, online platforms, and ‘mousetrap buys’ are affecting brand protection.
Trademarks
25 September 2026   From synthetic influencers to dark patterns and cultural appropriation, a Marques panel explored how brand counsel are navigating an increasingly complex web of regulation and consumer expectations. Muireann Bolger reports from the event.