20 December 2021TrademarksInês Tavares and Oyebola Coker

Nigeria: will franchising your business jeopardise your brand?

The Nigerian International Franchise Association defines a franchise as “a business arrangement” where “the franchisor grants the franchise operator (the franchisee) the right to distribute certain products or services in a particular way, at a particular location, and for specified periods of time. In return, the franchisee pays the franchisor fees and royalties.”

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