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Johanna Gibson, Herchel Smith Professor of Intellectual Property Law at the Centre for Commercial Law Studies, Queen Mary University of London
7 May 2025FeaturesTrademarksJohanna Gibson

Iconix, dupe culture and the risk of post-sale confusion

A dupe is, by definition, a copy—and a deception. But could it also erase the original mark? Johanna Gibson of Queen Mary University explores the implications of post-sale confusion.

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