14 July 2026NewsIn-HouseMuireann Bolger

Puma’s GC: Why famous marks deserve enhanced protection

A win against Tiger Woods has put the German sportswear brand at the forefront of a debate about how far the law should go to protect established brands and figurative marks. General counsel Neil Narriman tells WIPR why the ‘leaping cat’ deserves stronger defences against dilution and unfair advantage.

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Puma’s GC: Why famous marks deserve enhanced protection

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