Desirée Russo, trademark counsel for Puma
2 May 2024NewsTrademarksSarah Speight

‘I can be myself’: Puma’s TM leader keeps up with the competition

From chasing counterfeits to pivoting to the metaverse, NFTs, and now AI, Desirée Russo proves it helps to be agile at one of the world’s largest sportswear brands.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at

More on this story

23 March 2023   EUIPO decision that rival brand’s figurative mark is not likely to confuse was correct, says General Court | Long-running attempt to oppose competitor’s brand fails | See Puma’s pleas and court’s reasoning.
9 September 2022   Manufacturer Caterpillar initially failed to block sports brand’s ‘Procat’ mark | But later court rulings sided with the construction equipment manufacturer’s arguments.