23 March 2023TrademarksSarah Speight

Puma loses appeal over rival’s chevron trademark

EUIPO decision that rival brand’s figurative mark is not likely to confuse was correct, says General Court | Long-running attempt to oppose competitor’s brand fails | See Puma’s pleas and court’s reasoning.

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More on this story

20 May 2021   Puma has lost a long-running trademark dispute with an Italian industrial machinery manufacturer after the EU General Court found weaknesses in its case.
25 February 2016   The General Court of the European Union has overturned a ruling by the Office for Harmonization in the Internal Market which said that a trademark application for a jumping cat-like creature was not too similar to an existing mark owned by sportswear brand Puma.