1 June 2012TrademarksLucy Rana and Pooja Thakur

WHO's there? Pharmaceutical branding in India

Patents are portrayed and envisioned as the indispensable reward to compensate pharmaceutical firms for the large cost, risk and years of research that are put into drug discovery and development. However, this monopoly right comes with an expiration period. Brand loyalty towards a trademark of an off-patent drug can enable the manufacturer to enjoy indefinite benefits from a patent beyond its expiration.

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