DW labs Incorporated / Shutterstock.com
24 March 2026NewsTrademarksMuireann Bolger

Nike scores $11m ‘dupe’ win against social media influencer

Decision is turning point in curbing online fakes culture, underlining that individuals who promote and monetise replica products can be liable even if they are not directly manufacturing the goods.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
24 February 2023   Art collective has history of legal battles with powerful brands | Prominent Harvard law academic also opposes Jack Daniels’ position | International Trademark Association | Nike | Vans.
Trademarks
26 January 2023   Global sportswear firm says it has been provoked into action from increased infringement | Air Force 1, Air Jordan 1 and Dunk have been infringed by “near verbatim copies” claims lawsuit.
Trademarks
21 April 2021   The devil may have all the best lines but as Nike triumphed in its lawsuit, it seems that trademarks are an exception. Alex Borthwick of Powell Gilbert assesses whether the outcome might have been different in the UK.