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21 May 2024NewsTrademarksMarisa Woutersen

Global trademarks set to surpass 100 million by 2026

Growth in active trademark volumes demonstrates the increasing number of marks being created and used by organisations globally | China leads the way but only one EU country features in the top 10 filers.

The number of active global trademarks will surpass the 100 million mark within two years, according to new research.

Data from the Corsearch TrademarkNow platform shows that there were 83,613,385 active trademarks at the end of 2023—predicted to rise to 88,072,867 by the end of this year.

Corsearch’s calculations forecast that by 2026, this figure will reach 100,720,928—an increase of more than 150% from 2016 figures.

Importance of intangible assets

This growth in active trademark volumes demonstrates the increasing number of marks being created and used by organisations globally, in addition to the growing focus on the importance of protecting intangible assets.

Viji Krishnan, president of trademark solutions at Corsearch, said: "Over the past years, the world has been waking up to the importance of trademarking intangible assets and IP, and the risks of not doing so.”

He argued it was “no surprise” that it is a few years away from seeing more than 100 million trademarks active across the globe.

"But as with most things: the higher the volume of actively registered trademarks, the greater the potential complexity for IP professionals,” she warned.

To combat this, Corsearch has launched its TrademarkNow platform to assist legal professionals.

“The AI tool will operate at the scale needed to manage the size of modern trademark portfolios, effective dashboards which help prioritise work and the combined human expertise of our analysts who average over 15 years’ experience, ensures that brands uphold trademark distinctiveness,” explained Krishnan.

China leads global trademark filings

Examining the 2024 filing figures, Corsearch revealed that China is the country with the most active companies filing trademarks, followed by the US and Brazil.

The UK ranked eighth globally and, of the EU, only France featured in the top ten most active filing countries.

India ranked fourth, Turkey fifth, followed by Mexico, Japan, and Russia.

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