Philip Morris International
As senior counsel for trademarks, copyright and designs, Lisa Ritchie leads a team responsible for Philip Morris International’s global IP litigation strategy for its reduced risk product portfolio. Her practice spans the full spectrum of trademarks, copyright, designs, unfair competition and domain names, from global portfolio management through to extensive litigation experience. Ritchie has driven the creation and implementation of a global enforcement programme to protect against unauthorised and infringing use of Philip Morris International’s brands on online marketplaces, social media, domain names and apps. She currently serves as the co-chair of INTA’s Leadership Meeting 2020.