Executive vice president and deputy general counsel
National Basketball Association Properties
Ayala Deutsch is executive vice president and deputy general counsel of NBA Properties, the marketing and licensing arm of the National Basketball Association (NBA). Deutsch manages commercial legal affairs and IP matters for the NBA and its affiliated leagues, including the global acquisition, protection and enforcement of IP rights belonging to the NBA, the Women’s National Basketball Association, the NBA G League, the NBA 2K League and their respective teams. She is INTA’s 2020 president. Before joining NBA Properties in 1998, she was an associate at Cleary, Gottlieb, Steen & Hamilton in New York, specialising in IP litigation and arbitration.