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Removing a brand’s trademark from an item and re-applying another brand does not constitute use of the first trademark if the item has not previously been marketed in the territory, according to an EU advocate general (AG).
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Court of Justice of the European Union, Manuel Campos Sánchez-Bordona, Mitsubishi Shoji Kaisha, Mitsubishi Caterpillar Forklift Europe, Duma Forklifts