26 April 2018Trademarks

AG clarifies ‘use’ of TM in Mitsubishi case

Removing a brand’s trademark from an item and re-applying another brand does not constitute use of the first trademark if the item has not previously been marketed in the territory, according to an EU advocate general (AG).

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27 July 2018   The Court of Justice of the European Union clarified the type of conduct which counts as “use in the course of trade” in trademark infringement proceedings on Wednesday, in a win for the Mitsubishi brand.