L-R: Desirée Russo, Puma; Alessandro Cimaschi, Orange; and Dorothy Du, Power Solutions International (formerly of Lenovo)

23 December 2025NewsIn-HouseSarah Speight & Muireann Bolger

Three in-house counsel perspectives on 2025–2026: Part 1

In part one of a two-part series, WIPR asks in-house counsel to reflect on 2025, and what will matter most for their teams in 2026.

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Patents

Lenovo’s legal leader: We should be ‘enablers, not blockers’

23 April 2025 Zhaoying (Dorothy) Du, legal leader of Lenovo’s Global Supply Chain team, talks to Sarah Speight about why in-house counsel should be a bridge between legal and business teams.

Trademarks

Orange legal counsel: ‘IP must prove its worth’

5 February 2025 Alessandro Cimaschi explores the telecom brand’s IP strategy, its approach to external service providers, and how the company is embracing AI.

Trademarks

‘I can be myself’: Puma’s TM leader keeps up with the competition

2 May 2024 From chasing counterfeits to pivoting to the metaverse, NFTs, and now AI, Desirée Russo proves it helps to be agile at one of the world’s largest sportswear brands.

Three in-house counsel perspectives on 2025–2026: Part 2

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Quantum innovation accelerating but funding gaps stall commercial shift

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Three in-house counsel perspectives on 2025–2026: Part 1

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