31 December 2025NewsTrademarksVaruni Paranavitane

UK trademarks in 2025: 3 landmark rulings and what they mean

Decisions on post-sale confusion, AI-generated content and lookalike packaging are set to shape brand protection for 2026 and beyond, says Varuni Paranavitane of Finnegan.

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27 June 2025 Post-sale confusion is in. Court of Appeal overreach is out. The Supreme Court’s latest ruling marks a new era for brand protection, finds Muireann Bolger.

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UK trademarks in 2025: 3 landmark rulings and what they mean

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