27 June 2025NewsTrademarksMuireann Bolger

Life after Iconix v Dream Pairs: Key lessons for brand owners

Post-sale confusion is in. Court of Appeal overreach is out. The Supreme Court’s latest ruling marks a new era for brand protection, finds Muireann Bolger.

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Dream Pairs 2—Iconix 1: A CoA rebuke

25 June 2025 The ‘double diamond’ case spotlights post-sale confusion and reins in the Court of Appeal, says Harri Berridge of HGF

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Iconix v Dream Pairs: UK court to decide on TM ‘as seen from above’

23 June 2025 The extent to which ‘post-sale confusion’ should be taken into account when determining infringement will be explored by the country’s highest court, explains Peter Nunn of Mishcon de Reya.

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Iconix v Dream Pairs: UK court to decide on TM ‘as seen from above’

Life after Iconix v Dream Pairs: Key lessons for brand owners

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