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25 June 2025FeaturesTrademarksHarri Berridge

Dream Pairs 2—Iconix 1: A CoA rebuke

The ‘double diamond’ case spotlights post-sale confusion and reins in the Court of Appeal, says Harri Berridge of HGF.

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More on this story

Trademarks
BREAKING: Key post-sale confusion ruling ‘welcomed’ by brand owners
24 June 2025   UK Supreme Court finds post-sale confusion is a legitimate basis for infringement | Principle does not apply to dispute between Iconix and Dream Pairs over double-diamond Umbro mark | Delivers ‘strong rebuke’ to Court of Appeal after it ‘overstepped’ powers | Reaction from Umbro, Dream Pairs counsel.
Trademarks
Iconix v Dream Pairs: UK court to decide on TM ‘as seen from above’
23 June 2025   The extent to which ‘post-sale confusion’ should be taken into account when determining infringement will be explored by the country’s highest court, explains Peter Nunn of Mishcon de Reya.


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