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24 June 2025NewsTrademarksMuireann Bolger

BREAKING: Key post-sale confusion ruling ‘welcomed’ by brand owners

UK Supreme Court finds post-sale confusion is a legitimate basis for infringement | Principle does not apply to dispute between Iconix and Dream Pairs over double-diamond Umbro mark | Delivers ‘strong rebuke’ to Court of Appeal after it ‘overstepped’ powers | Reaction from Umbro, Dream Pairs counsel.

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More on this story

Trademarks
Iconix v Dream Pairs: UK court to decide on TM ‘as seen from above’
23 June 2025   The extent to which ‘post-sale confusion’ should be taken into account when determining infringement will be explored by the country’s highest court, explains Peter Nunn of Mishcon de Reya.
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Thatchers, Skykick and dupes: What’s on a fashion IP influencer’s radar?
30 April 2025   WIPR influential Woman in IP Eleonora Rosati offers a front-row seat to the key challenges facing the fashion industry—from copyright protection to AI-driven creations.
Trademarks
Umbro double diamond case: Supreme Court to take a view on post-sale confusion
13 March 2025   Counsel for both sides in a major UK case over post-sale confusion share their arguments ahead of a Supreme Court showdown, writes Muireann Bolger.


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