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Where have all the trademarks gone?: How word scarcity is a growing headache for brands
Trademarks
As registers become increasingly crowded, finding a distinctive name that can be protected is becoming a challenge for global brands. IP counsel, brand teams and academics agree that new strategies are needed—from coined names to non-verbal marks—as AI and expanding portfolios put further pressure on a shrinking pool of commercially valuable trademarks.   11 September 2026
Munger, Tolles & Olson enlists ex-Paul Hastings trial litigator
Careers
The firm’s hire brings nearly 25 years of experience—including in high-stakes disputes involving sophisticated technologies—to its San Francisco office, adding firepower to its patent practice.   11 September 2026
Via Licensing’s new data centre patent pool opens for business
Patents
With the rapid growth of AI and the processing power it needs, Via has officially launched a long-planned DRAM patent programme to meet demand for efficient licensing of the technology that supports data centre infrastructure and operation.   11 September 2026
Jurisdiction reports
Eight years on, India’s first standard-essential patent decree has redefined the country’s evidentiary bar for enforcement, explains Pankaj Soni of Remfry & Sagar.   11 September 2026
Patents
Navigating the AI patent landscape requires moving beyond § 101 eligibility to master the complex interplay with § 112(a) enablement, says Bradford Fritz of BSKB.   11 September 2026
Patents
By adapting applications, using fast-track routes and managing claims, applicants can strengthen protection for inventions in Brazil, say Otto Licks, Pablo Barbosa and Rafael Tögel of Licks Attorneys.   11 September 2026
Trademarks
Global stakeholders face a fundamentally altered risk profile in the country—but engaging is vital to protect rights, says Riikka Palmos of Papula-Nevinpat.   11 September 2026
Jurisdiction reports
Understanding the commercial objectives of the companies driving the filing volumes will be key to accessing significant future opportunities, says Chris Li of the Beijing International Intellectual Property Convention (IIPC).   11 September 2026
Patents
UPC judges and practitioners from firms including Freshfields, Kather Augenstein, EIP, Simmons & Simmons and Brinkhof converged at CIPA’s annual conference to offer candid views on the court’s biggest pressure points, from overloaded German divisions to harmonisation and cross-court influence.   10 September 2026
Trademarks
A trend of removing vowels from words to create distinctive brands was no hindrance to a London online flower seller, which provided evidence to the UK’s IPEC that a rival had taken orders from confused customers. The ruling offers important lessons for brand owners on distinctiveness, online search confusion and the risks of riding on a competitor’s reputation.   10 September 2026

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