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When AI chooses: Trademarks and brand control in the agentic age
AI
As Amazon ramps up its dispute with Perplexity’s AI shopping agent, WIPR takes a closer look at the rise of agentic AI and what it means for brand owners’ rights.   11 March 2026
Arnold & Porter adds tech litigator in San Francisco
Careers
New counsel joins the firm from Kirkland & Ellis, bringing more than a decade of experience across advanced technology sectors.   10 March 2026
UKIPO extends funding for specialist IP crime unit as counterfeit risks grow
Trademarks
UK government funding will support the London-based IP crime unit until 2029, as EUIPO and European authorities step up efforts to tackle unsafe counterfeits.   10 March 2026
Patents
The smartphone giant joins the audio codec patent pool, following in quick succession to two major Asian tech firms which signed up to Via's Qi Wireless programme.   10 March 2026
Patents
The Morrison Foerster client is celebrating an almost-complete victory against its US rival. Lead counsel Lily Li tells Sarah Speight how they captured victory.   9 March 2026
Copyright
The biggest English-language publishing houses and others file a claim against the archive, alleging copyright infringement on a massive scale.   9 March 2026
Law firm news
Three former Winston & Strawn partners join the firm’s office in Texas, reuniting with colleagues who moved in February as King & Spalding grows its commercial and IP litigation practice.   9 March 2026
Patents
Speakers from Dell, Koch, Novartis and the judiciary prep for WIPR Summit on March 10-11—with a 20% discount code for subscribers.   6 March 2026
Diversity
With IWD approaching, WIPR urges practitioners to submit nominations for its Influential Women in IP list, recognising outstanding female leaders across the profession.   6 March 2026
Trademarks
Iceland Foods ends trademark battle with the country of Iceland after repeated losses, highlighting the limits of registering geographic names as exclusive brands.   6 March 2026

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