Ewan Grist, partner at Bird & Bird who acted for Lidl
In a trademark and copyright battle between two supermarket brands, discount store Lidl took on ‘big gun’ Tesco and won. Counsel for Lidl, Ewan Grist of Bird & Bird, tells us more.
A trademark and copyright dispute between two rival supermarkets concluded this week in a case that could influence the balance of power between the ‘big gun’ brands and their ‘discounter’ rivals.
Budget supermarket chain Lidl and the UK’s biggest retailer Tesco went head to head in a case brought by Lidl last year.
The case centred upon each retailer’s distinctive blue-and-yellow logos: Tesco’s ‘Clubcard’ logo, and two of Lidl’s marks showing its brand logo: one with text, and one without.
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trademarks, copyright, passing off, brands, Tesco, Lidl, UK, Bird & Bird
