1 February 2010Trademarks

When brand is everything: protecting IP at Red Bull

Owing to its global market penetration and reach, the Red Bull brand is protected in 203 countries— nearly the entire world. And not just the name ‘Red Bull,’ but also the different elements of the can and brand design.

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Trademarks
30 November 2017   A trademark consisting of the mere juxtaposition of two colours, without a systematic arrangement, is not sufficiently precise and uniform to be valid, the EU General Court has ruled in a case concerning the Red Bull blue/silver mark.