How we won $3m+ for an influencer against Impossible Foods
A solo entrepreneur has beaten a billion-dollar brand in a trademark trial. BraunHagey & Borden’s counsel reveals the strategies that secured a decisive victory.
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
11 February 2026 Bad news for marketers as the UK’s top court dismisses Oatly’s appeal over its use of a protected word, in a decision with far-reaching implications for an industry reliant on ironic branding.
8 January 2025 Plant-based meat substitute company secures patent for “meat” technology after a European court ruling | Patent covers flavour and aroma of its meat substitutes | Potentially significant win by market leader after demand falters.
12 December 2022 Against a backdrop of record growth in sustainable food production, two US makers of plant-based foods lock horns in a patent dispute with potentially wider consequences, reports Sarah Speight.
27 March 2026 New for this year, the vetted list celebrates leading in-house counsel who demonstrate exceptional ability in managing their organisation's IP portfolio, legal team, and IP culture.