Dior and L’Oréal fend off Chinese trademark challengers in Europe

The French luxury and cosmetics groups both successfully opposed registrations that encroached on their signs in EU territories.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com

More on this story

Trademarks

EU zeroes in on China’s e-commerce giants as AliExpress faces grilling

25 March 2026 Alibaba executives told lawmakers the company was working to address outstanding issues over illegal listings and counterfeits, a week after a major new online platform entered the European market.

Trademarks

Why Mars is using behavioural psychology to help tackle lookalikes

23 March 2026 From consumer behaviour to trade dress enforcement, brand owners are refining their approach to lookalike products, according to Mars’ IP counsel.

Trademarks

Who owns a name? Katy Perry, Estée Lauder and Jo Malone test rights

16 March 2026 The Katy Perry and Jo Malone cases highlight the friction between personal identity and the power of international trademarks—but differ in crucial ways.

UKIPO’s veto of Emotional Perception patent is ‘not good for the economy’

INTA updates pricing after ‘listening’ to members’ concerns about costs

Temu unveils new GI protection to support local producers and brand owners

Griffith Hack taps new practice leader with trademark expertise

Clifford Chance recruits new head of Asia-Pac

Lidl and P&G counsel: Greenwashing claims underpriced as litigation risks rise

Conley Rose welcomes back former employee with legal and business nous

Marques: Why counsel 'need a seat' at the table in the age of AI, influencers and regulation

Dior and L’Oréal fend off Chinese trademark challengers in Europe

More on this story

Editor's picks

Editor's picks

More articles