Siren call: Starbucks’ IP chief on safeguarding a global brand

A global network of more than 35,000 stores makes the coffee chain one of the world’s most recognisable brands. Its IP chief Russ Jacobs discusses how it protects its brand at scale.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

‘Build your own table’: INTA women on practical progress

4 May 2026 Senior leaders from Meta, the Swedish Intellectual Property Office, Hugo Boss, and the Global Counsel Forum shared reflections on barriers still holding back gender equality and the steps needed to move forward.

Trademarks

San Diego to host INTA 2027

3 May 2026 The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference.

Trademarks

AI washing and dark patterns: A new minefield for brands

3 May 2026 As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks.

WATCH: Constantin Eike of Bird & Bird

Kilpatrick adds tech patent litigator and China expert to Chicago office

WATCH: John Ward, trademarks VP and associate GC of Moderna, at INTA

INTA 2026

IP at the heart of UK growth agenda, says minister

Beyond logos: Brands face new challenges with non-traditional TMs

UK grants first $392m FRAND cross-licence in Samsung v ZTE dispute

WATCH: Roland Mallinson, head of brands at Taylor Wessing, INTA 2026

Siren call: Starbucks’ IP chief on safeguarding a global brand

More on this story

Editor's picks

Editor's picks

More articles