4 May 2026NewsTrademarksMuireann Bolger

John Squires gears up USPTO for deepfakes era

Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.

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Deepfakes vs brands: Prosus’ Tara Harris on fighting back

INTA lands in London

John Squires gears up USPTO for deepfakes era

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