4 May 2026NewsTrademarksMuireann Bolger

John Squires gears up USPTO for deepfakes era

Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.

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Trademarks

INTA lands in London

2 May 2026 As the world’s biggest IP conference opens in the UK capital, WIPR goes on the ground with exclusive in-house insight, key sessions to watch, and a front-row seat to the debates shaping the future of brand protection.

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John Squires gears up USPTO for deepfakes era

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