China's World Cup superstar referee is a personal branding phenomenon

With no football team to cheer on, China’s interest has turned to an ex-PE teacher now top referee dubbed the ‘Card Master’—but others are looking to cash in on his valuable brand.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Patents

Start to finish: Marathon milestone highlights IP’s role in sport

27 April 2026 Millions watched marathon world records get smashed on the same weekend as the IP community celebrated ‘IP in sport’ for World IP Day. Marisa Woutersen asked FIFA, the UKIPO, the Copyright Alliance and sports IP lawyers to reflect on the theme.

Patents

Puma kicks out at FIFA’s World Cup TM

23 November 2020 Puma has challenged the Fédération Internationale de Football Association's ownership of its ‘World Cup’ trademarks at the US Patent and Trademark Office, arguing that the words are generic.

Beauty brand boom spurs marked rise in UK trademark disputes

Gymshark fights off ‘GymBull’ TM based on pattern of parody

INTA responds to post-London ‘feedback’ with new rates

Nike wins latest round over ‘T90’ brand before World Cup

Exclusive: ‘When a judge wears their robe, they have no gender’

UK firm hires lawyer who beat Oatly to lead practice

Clarivate’s new IP president to ‘usher in next phase of growth’

No extension: Delhi court reinforces strict timelines in IBM trademark case

China's World Cup superstar referee is a personal branding phenomenon

More on this story

Editor's picks

Editor's picks

More articles