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The Adizero Adios Pro Evo 3 shoes worn by world record marathon runner Sebastian Sawe
27 April 2026NewsPatentsMarisa Woutersen

Start to finish: Marathon milestone highlights IP’s role in sport

Millions watched the marathon world record get smashed on the same weekend as the IP community celebrated ‘IP in sport’ for World IP Day. Marisa Woutersen asked FIFA, the UKIPO, the Copyright Alliance and sporty IP lawyers to reflect on the theme.

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