9 June 2025NewsTrademarksMuireann Bolger

Champagne France counsel: ‘Protection is part of our DNA’

Robust enforcement, cross-border challenges, and safeguarding a world-famous tipple—it’s all in a day’s work for Marie-Anne Humbert-Genand of Champagne France. She sits down with WIPR to explore the complexities of protecting an iconic name.

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Champagne France counsel: ‘Protection is part of our DNA’

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